Luxury Conglomerate Strategy
A Comparative Case Analysis of LVMH and Kering
Datos Bibliográficos
| ID | 13014166 |
|---|---|
| Autores | James A Lewis (University of South Carolina), Junghwan Kim (0000-0002-7275-769X, University of South Carolina, autor de correspondencia), Ayse Ozturk (0000-0003-3230-954X, University of South Carolina) |
| Año | 2024 |
| Volumen | 11 |
| Número | 1-3 |
| Páginas | 47-67 |
| Fecha de publicación | 2024-09-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Luxury (BOOK_SERIES) |
| Identificadores de la revista | ISSN: 2051-1817 • E-ISSN: 2051-1825 |
| Editorial | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/20511817.2024.2438356 |
| OpenAlex | W4406039878 |
| Idioma | EN |
| Referencias citadas | 9 |
Brand management · Business · Competitive advantage · Economic geography · Economics · Industrial organization · Strategic management · Sustainability · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Ecology · Marketing
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |