The eroticization of condom use

Sex has been used to sell a vast array of products but, paradoxically, rarely used to sell condoms. Their promotion has typically been left to the sex education and public health worlds where messa

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• A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context

  Terence A Shimp, Elnora W Stuart et al.•Journal of Consumer Research•1991

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