Balancing luxury and sustainability in Saudi tourism

Datos Bibliográficos

ID13136397
AutoresKhadija Mehrez (0000-0003-3181-8852, Jazan University, autor de correspondencia)
Año2026
Volumen7
Número1
Páginas100203-100203
Fecha de publicación2026-01-06
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAnnals of Tourism Research Empirical Insights (JOURNAL)
Identificadores de la revistaISSN: 2666-9579 • E-ISSN: 2666-9579
EditorialElsevier BV (PUBLISHER)
DOI10.1016/j.annale.2025.100203
OpenAlexW7119091893
IdiomaEN
Citas recibidas1
Referencias citadas63

This study investigates how tourists perceive the compatibility between luxury and sustainability in Saudi Arabia's emerging high-end tourism sector. Adopting a constructivist grounded theory approach, 39 semi-structured interviews with local and international travellers revealed five interrelated value categories: hedonic, uniqueness, trade-off, fairness, and religious value. While many participants embraced sustainability in luxury experiences, concerns about greenwashing and fair pricing were also raised. Religious value, particularly salient among Muslim tourists, reflects a culturally grounded extension of moral consumption. The findings extend value-based theorizing by introducing trade-off value as a distinct evaluative lens in the context of sustainable luxury. The study offers context-sensitive insights to inform experience design and marketing strategies that resonate with ethically and culturally diverse tourist segments

Context (archaeology · Greenwashing · Grounded theory · Salient · Sustainability · Sustainable tourism · Tourism · Triple Bottom Line · Value (mathematics · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · Halal products and consumer behavior