Using mobile technology to track wine tourists
Datos Bibliográficos
| ID | 13136403 |
|---|---|
| Autores | Gemma Lewis (0000-0003-1195-024X, University of Tasmania, autor de correspondencia), Anne Hardy (0000-0003-1461-2967, University of Tasmania), Martha Wells (0000-0001-7185-8731, University of Tasmania), F Kerslake (0000-0002-1005-4382, University of Tasmania) |
| Año | 2021 |
| Volumen | 2 |
| Número | 2 |
| Páginas | 100022-100022 |
| Fecha de publicación | 2021-07-07 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Annals of Tourism Research Empirical Insights (JOURNAL) |
| Identificadores de la revista | ISSN: 2666-9579 • E-ISSN: 2666-9579 |
| Editorial | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.annale.2021.100022 |
| OpenAlex | W3181024861 |
| Idioma | EN |
| Citas recibidas | 8 |
| Referencias citadas | 48 |
Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellite System (GNSS) technology to examine the movements of wine tourists within an Australian wine region. This method offers a finer grained spatio-temporal approach for understanding wine tourist behaviour and has implications for the marketing and planning that occurs within wine regions
Advertising · Business · Geography · Global Positioning System · GNSS applications · Mobile phone · Phone · Telecommunications · Tourism · Track (disk drive · Wine · Computer Science · Culinary Culture and Tourism · Horticultural and Viticultural Research · Wine Industry and Tourism · Marketing
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| Obras citantes distintas | 8 |
|---|---|
| Citas por año | 2 |
| Intervalo de citas | 2022 - 2026 (5) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 8 |