Measuring Social Stereotypes With the Photo Projective Method

Datos Bibliográficos

ID13918924
AutoresTakuya Okamoto (0000-0002-8764-3951, autor de correspondencia), Takehiro Fujihara, Junzo Kato, Koji Kosugi, Naoki Nakazato (0000-0002-3336-3727), Yoshifumi Hayashi, Hiromi Ikeuchi, Noriko Nakagawa, Kumiko Mori, Hiroshi Nonami (0000-0002-9576-3769)
Año2006
Volumen34
Número3
Páginas319-332
Fecha de publicación2006-01-01
Open AccessSí
TipoARTICLE
RevistaSocial Behavior and Personality An International Journal (JOURNAL)
Identificadores de la revistaISSN: 0301-2212 • E-ISSN: 1179-6391
EditorialScientific Journal Publishers Limited (PUBLISHER)
DOI10.2224/sbp.2006.34.3.319
OpenAlexW2000978151
IdiomaEN
Citas recibidas2
Referencias citadas15

This study aimed to measure social stereotypes with the Photo Projective Method (PPM) developed by Noda (1988). PPM is a new technique based on a projective method to capture perceived environments by photographs. Ten university students were provided with cameras and requested to take three pictures of “something representative of our university” and three pictures of “something not representative of our university.” The results showed that stereotypes were measured on a microlevel and macrolevel by PPM. Also PPM allowed participants greater freedom in response production, therefore eliciting far more elaborate responses than language-based methodologies. The possibilities and advantages of PPM for measuring social identity, social representation, and other areas of social cognition are discussed

Aesthetics · Art · Cognition · Cognitive psychology · Identity (music · Projective test · Psychoanalysis · Representation (politics · Social cognition · Social representation · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology · Social Representations and Identity

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