Change4Life Smart Swaps’

Objective To evaluate the impact on food purchasing behaviour of the ‘Change4Life Smart Swaps’ campaign to encourage families to make small changes to lower-fat or lower-sugar versions of commonly eaten foods and drinks. Design Quasi-experimental study comparing the proportion of swaps made by an intervention group (267 families who had signed up to the ‘Smart Swaps’ campaign promoted through various media, including television and radio advertising in early 2014) and a comparison group (135 families resident in Wales, signed up for ‘Change4Life’ materials, but not directly exposed to the ‘Smart Swaps’ campaign). During weeks 1, 2 and 3 of the campaign participants were asked to record their purchases of dairy products, carbonated drinks and breakfast cereals, using a mobile phone app questionnaire, when making a purchase within the category. Setting England and Wales. Subjects Families registered with ‘Change4Life’. Results In weeks 2 and 3 a significantly higher percentage of the intervention group had made ‘smart swaps’ than the comparison group. After week 3, 58 % of participants had swapped to a lower-fat dairy product compared with 26 % of the comparison group ( P P =0·01), and 24 % had made a change to a lower-sugar cereal compared with 12 % of the comparison group ( P =0·009). Conclusions In the short term a national campaign to change purchase habits towards healthier products may have some merit but the sustainability of change requires further investigation

Added sugar · Advertising · Biology · Business · Environmental health · Intervention (counseling · Purchasing · Sugar · Eating Disorders and Behaviors · Medicine · Mobile Health and mHealth Applications · Nursing · Obesity, Physical Activity, Diet · Food Science · Marketing

• Bedtime Oral Hygiene Behaviours, Dietary Habits and Children’s Dental Health

  Open Access•George Kitsaras, Michaela Goodwin et al.•Children•2021

  Añadir item

• A Qualitative Study to Understand the Potential Efficacy of an Information-Based Sugar Reduction Intervention among Low Socioeconomic Individuals in the UK

  Open Access•Hannah Forde, Emma Solomon-Moore•International Journal of…•2019

  Añadir item

• Discretionary intake among Australian adults

  Open Access•Flavia Fayet-Moore, Andrew McConnell et al.•Public Health Nutrition•2019

  Añadir item

• Consumption of foods with the highest nutritional quality, and the lowest greenhouse gas emissions and price, differs between socio-economic groups in the UK population

  Open Access•Magaly Aceves-Martins, Ruth L Bates et al.•Public Health Nutrition•2023

  Añadir item

• Healthy eating interventions delivered in the family home

  Open Access•Sarah Snuggs, Carmel Houston‐price et al.•Appetite•2019

  Añadir item

• Preventive strategies against weight gain and obesity

  Open Access•Boyd Swindurn, B Swinburn et al.•Obesity Reviews•2002

  Añadir item

• Social Desirability Bias in Dietary Self-Report May Compromise the Validity of Dietary Intake Measures

  James R Hebert, Lynn Clemow et al.•International Journal of…•1995

  Añadir item

• A refined taxonomy of behaviour change techniques to help people change their physical activity and healthy eating behaviours

  Susan Michie, Stefanie Ashford et al.•Psychology & Health•2011

  Añadir item

• Long term maintenance of weight loss with non-surgical interventions in obese adults

  Open Access•S U Dombrowski, K Knittle et al.•BMJ•2014

  Añadir item

• Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK

  Open Access•Helen Croker, Rebecca Lucas et al.•BMC Public Health•2012

  Añadir item

• Bias in dietary-report instruments and its implications for nutritional epidemiology

  Open Access•Victor Kipnis, Douglas Midthune et al.•Public Health Nutrition•2002

  Añadir item