Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming

Datos Bibliográficos

ID15092829
AutoresCaitlyn G Edwards (0000-0003-2476-3259, Pennsylvania State University), Catherine C Pollack (0000-0002-7434-5306, Dartmouth College), Sara J Pritschet (Pennsylvania State University), Keally Haushalter (0009-0006-8135-7440, Pennsylvania State University), John W Long (0000-0002-9874-2971, Pennsylvania State University), Travis D Masterson (0000-0002-5470-4041, Pennsylvania State University, autor de correspondencia)
Año2022
Volumen25
Número1
Páginas1-12
Fecha de publicación2022-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPublic Health Nutrition (JOURNAL)
Identificadores de la revistaISSN: 1368-9800 • E-ISSN: 1475-2727
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980021004420
PMID34693900
OpenAlexW3211174898
IdiomaEN
Citas recibidas11
Referencias citadas27

Objective: To compare and evaluate the prevalence of food and beverage marketing on the livestreaming platforms Twitch, Facebook Gaming and YouTube Gaming, as well as examine growth of food and beverage marketing on these platforms over a 17-month period of data collection. Design: Cross-sectional data were analysed across three livestreaming platforms and six food and beverage categories: alcohol, candy, energy drinks, snacks, sodas and restaurants. Setting: Stream titles of livestreamed events as well as corresponding hours watched on Twitch, Facebook Gaming and YouTube Gaming. Participants: None. Results: There were significant differences between the use of food and beverage brand mentions in stream titles across all three studied platforms ( P P Conclusions: Food and beverage marketing as measured through stream titles is widely prevalent across the three most popular livestreaming platforms, particularly for energy drinks. Food marketing on these platforms experienced growth over the past 17 months which was accelerated substantially by the COVID-19 pandemic. Future work should assess the sustained impact this growth may have on marketing practices and eating behaviour

Digital marketing · Energy (signal processing · Food marketing · Food products · Product (mathematics · Work (physics · Digital Marketing and Social Media · Impact of Technology on Adolescents · Social Media in Health Education