Increased exposure to community-based education and ‘below the line’ social marketing results in increased fruit and vegetable consumption
Datos Bibliográficos
| ID | 15097584 |
|---|---|
| Autores | Colleen Glasson (Cancer Council NSW, autor de correspondencia), Kathy Chapman (0000-0002-1236-9185, Cancer Council NSW), Tamara Wilson (Cancer Council NSW), Kristi Gander (Cancer Council NSW), Clare Hughes (0000-0002-7579-2722, Cancer Council NSW), Nayerra Hudson (0000-0002-0069-1564, Cancer Council NSW), Erica James (0000-0002-9158-0762), Erica L James (0000-0002-0880-3604, University of Newcastle Australia) |
| Año | 2013 |
| Volumen | 16 |
| Número | 11 |
| Páginas | 1961-1970 |
| Fecha de publicación | 2013-11-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Public Health Nutrition (JOURNAL) |
| Identificadores de la revista | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Editorial | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980013001614 |
| PMID | 23806675 |
| OpenAlex | W2157191060 |
| Idioma | EN |
| Citas recibidas | 5 |
| Referencias citadas | 23 |
Objective To determine if localised programmes that are successful in engaging the community can add value to larger fruit and vegetable mass-media campaigns by evaluating the results of the Eat It To Beat It programme. Design The Eat It To Beat It programme is a multi-strategy intervention that uses community-based education and ‘below the line’ social marketing to increase fruit and vegetable consumption in parents. This programme was evaluated by a controlled before-and-after study with repeat cross-sectional data collected via computer-assisted telephone interviews with 1403 parents before the intervention (2008) and 1401 following intervention delivery (2011). Setting The intervention area was the Hunter region and the control area was the New England region of New South Wales, Australia. Subjects Parents of primary school-aged children (Kindergarten to Year 6). Results The programme achieved improvements in knowledge of recommended intakes for fruit and vegetables and some positive changes in knowledge of serving size for vegetables. Exposure to the programme resulted in a net increase of 0·5 servings of fruit and vegetables daily for those who recalled the programme compared with those who did not ( P = 0·004). Increased intake of fruit and vegetables was significantly associated with increasing exposure to programme strategies. Conclusions The Eat It To Beat It programme demonstrates that an increase in consumption of fruit and vegetables can be achieved by programmes that build on the successes of larger mass-media and social-marketing campaigns. This suggests that funding for localised, community-based programmes should be increased
Advertising · Business · Consumption (sociology · Environmental health · Intervention (counseling · Mass media · Political science · Social marketing · Social media · Social science · Sociology · Behavioral Health and Interventions · Community Health and Development · Medicine · Nursing · Obesity, Physical Activity, Diet · Marketing
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| Obras citantes distintas | 5 |
|---|---|
| Citas por año | 0,38 |
| Intervalo de citas | 2013 - 2026 (14) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 5 |