Food consumption and related messages in animated comic series addressed to children and adolescents

Datos Bibliográficos

ID15097705
AutoresMilia Tzoutzou (0000-0001-8767-4064, Harokopio University of Athens), Eirini Bathrellou (0000-0003-1344-2505, Harokopio University of Athens), Antonia-Leda Matalas (0000-0003-0750-7923, Harokopio University of Athens, autor de correspondencia)
Año2019
Volumen22
Número8
Páginas1367-1375
Fecha de publicación2019-06-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPublic Health Nutrition (JOURNAL)
Identificadores de la revistaISSN: 1368-9800 • E-ISSN: 1475-2727
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980019000338
PMID30859919
OpenAlexW2922012344
IdiomaEN
Citas recibidas1
Referencias citadas26

Objective To analyse the food content in animated comic series addressed to young audiences both in terms of the kinds of foods presented and the cues accompanying them. Design One hundred episodes of ten animated cartoon series with high television audience viewing (based on Average Minute Rating %) were reviewed and food items were classified into ten categories. In each episode, food cues (i.e. every mention of food, visual, oral or referring to foods consumed) was noted down and characterized as positive, negative or neutral. The rate of overall consumption and the food categories shown to be consumed were also recorded. Setting Greece. Results In ninety-four episodes one or more food cues were recorded; the total number of cues was 361, of which 209 referred to cues where food was shown or discussed and 152 referred to food items consumed. Out of the positive cues measured, almost half referred to sweets and snacks (sixty-one out of 125). Nevertheless, the majority of cues were of neutral character ( n 213). Snacks, sweets and soft drinks were seen to be consumed in more episodes compared with other food categories. Moreover, in episodes where a higher frequency of food consumption was recorded, then consumption of sweets, snacks and soft drinks was significantly higher, with consumption of soft drinks often occurring in conjunction with that of snacks. Conclusions Food cues are present in children’s series, with an emphasis on sweets and snacks, which are projected in an attractive way, whether depicted, discussed or consumed, between cartoon characters

Advertising · Art · Cognitive psychology · Comics · Consumption (sociology · Economics · Food choice · Food consumption · Sensory cue · Child Development and Digital Technology · Computer Science · Humor Studies and Applications · Media, Gender, and Advertising · Medicine · Psychology