How to use a condom
Narratives, sexualities and moralities in safer sex health promotional literature
Datos Bibliográficos
| ID | 15097992 |
|---|---|
| Autores | Michele L Crossley (autor de correspondencia) |
| Año | 2001 |
| Volumen | 3 |
| Número | 3 |
| Páginas | 363-370 |
| Fecha de publicación | 2001-01-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Culture Health & Sexuality (JOURNAL) |
| Identificadores de la revista | ISSN: 1369-1058 • E-ISSN: 1464-5351 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13691050152484777 |
| OpenAlex | W2050852116 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 7 |
This paper uses two specific 'moments' in the history of the UK HIV/AIDS health promotion response to illustrate the way in which social narratives and moralities underpin different safer sex messages. Drawing on narrative psychological theory (see Crossley 2000a, Maclntyre 1981, Taylor 1989), it works from the premise that the language and cultural images used in health promotion campaigns are inscribed within predominant narratives and stories. The stories and the meanings thereby set in motion are intrinsic to our making sense of ourselves and others around us. This is because stories constitute manifestations of specific versions of what is 'valuable', 'worthwhile', 'justifiable' and 'moral' for people in any given culture, thereby having the capacity to confer meaning and substance on our lives (Taylor 1989). The case studies examined here are used to illustrate the way in which different health promotional materials offer very different accounts of sexuality that are inextricably related to culturally inscribed visions of 'self' and ways of relating to others. An important part of deconstructing the images and messages offered by HIV/AIDS health promotion campaigns, involves questioning and assessing the suitability of such narratives for contemporary challenges facing the audience for which they are intended. The safer sex promotional materials produced by two very different UK based health related agencies, the Health Education Authority (HEA) and the Terrence Higgins Trust (THT) will be focused on. Chronicles of the HIV/ AIDS epidemic have dubbed these agencies as advocating 'heterosexual' and 'gay' approaches, respectively, to health promotion (e.g. Garfield 1994)
Art · Computer security · Condom · Human immunodeficiency virus (HIV · Human sexuality · Literature · Narrative · Population · Reproductive health · SAFER · Safer sex · Sexual behavior · Sociology · Adolescent Sexual and Reproductive Health · Computer Science · Demography · Gender Studies · Gender, Feminism, and Media · Media Studies and Communication · Medicine · Psychology · Social Psychology · Virology
| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 0,04 |
| Intervalo de citas | 2002 - 2002 (1) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |