There are people like me who will see that, and it will just wash over them’
Black sexual minority men’s perspectives on messaging in PrEP visual advertisements
Datos Bibliográficos
| ID | 15098693 |
|---|---|
| Autores | David A Kalwicz (0000-0002-4616-3898, George Washington University, autor de correspondencia), Sharanya Rao (0000-0001-8677-3781, George Washington University), Mir Modrakovic (0000-0003-2964-3950, George Washington University), Maria Cecilia Zea (0000-0003-4119-5257, George Washington University), John F Dovidio (0000-0002-6110-8344, Yale University), Manya Magnus (0000-0002-6359-987X, George Washington University), Michael Kharfen (0000-0002-3569-8184, District of Columbia Department of Health), Viraj V Patel (0000-0002-5603-9823, Albert Einstein College of Medicine), Sarah K Calabrese (0000-0003-2640-0208, George Washington University) |
| Año | 2023 |
| Volumen | 25 |
| Número | 10 |
| Páginas | 1371-1386 |
| Fecha de publicación | 2023-10-03 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Culture Health & Sexuality (JOURNAL) |
| Identificadores de la revista | ISSN: 1369-1058 • E-ISSN: 1464-5351 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13691058.2022.2157491 |
| PMID | 36598172 |
| OpenAlex | W4313488966 |
| Idioma | EN |
| Citas recibidas | 5 |
| Referencias citadas | 26 |
The high incidence of HIV among US Black sexual minority men is a public health crisis that pre-exposure prophylaxis (PrEP) for HIV can help address. Public health campaigns, which often include pictures of Black sexual minority men alongside PrEP-related messaging, have been developed to encourage PrEP awareness and uptake. However, the acceptability of the messaging within these campaigns among Black sexual minority men is unclear. We conducted four focus groups with 18 HIV-negative Black sexual minority men in Washington, DC to explore their perspectives regarding promotional messaging (textual elements) in PrEP visual advertisements, including their reactions to three large-scale public health campaigns. Primary themes included: (1) the need for additional information about PrEP, (2) preference for slogan simplicity, (3) the desire to normalise PrEP use, and (4) mixed views on the inclusion of condoms. Results indicated that the messaging in current PrEP visual advertisements may not sufficiently address Black sexual minority men's questions about PrEP. Providing basic PrEP information and methods to access more information; using simple, unambiguous language; presenting PrEP use in a destigmatising, normalising fashion; and conveying the relevance of condoms if included in the advertisement could help increase the acceptability of future PrEP advertising among Black sexual minority men
Advertising · Family medicine · Focus group · Human immunodeficiency virus (HIV · Men who have sex with men · Political science · Politics · Population · Preference · Public health · Reproductive health · Sexual minority · Sexual orientation · Slogan · Sociology · HIV, Drug Use, Sexual Risk · HIV/AIDS Research and Interventions · Medicine · Nursing · Psychology · Sex work and related issues · Social Psychology
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Recommendations from Black gay and bisexual men for developing a public health campaign to promote awareness of long-acting injectable PrEP within their community
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Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research
Using the framework method for the analysis of qualitative data in multi-disciplinary health research
Using evaluation to enhance a pre-exposure prophylaxis (PrEP) social marketing campaign in real time in Los Angeles County, California
Saturation in qualitative research
Stigma, medical mistrust, and perceived racism may affect PrEP awareness and uptake in black compared to white gay and bisexual men in Jackson, Mississippi and Boston, Massachusetts
Effects of Messaging About Multiple Biomedical and Behavioral HIV Prevention Methods on Intentions to use Among US MSM
Missed Prevention Opportunities
Gay and Bisexual Men’s Recommendations for Effective Digital Social Marketing Campaigns to Enhance HIV Prevention and Care Continuity
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WTF is PrEP?’
Framed Messages to Increase Condom Use Frequency Among Individuals Taking Daily Antiretroviral Medication for Pre-exposure Prophylaxis
| Obras citantes distintas | 5 |
|---|---|
| Citas por año | 2,5 |
| Intervalo de citas | 2024 - 2026 (3) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 4 |