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Youth-appealing features in popular e-cigarette brand advertising in the USA after heightened scrutiny in 2018

Datos Bibliográficos

ID15304635
AutoresJessica Liu (0000-0002-8455-0127, Harvard University, autor de correspondencia), Coralia Vázquez-Otero (0000-0002-7349-1432, Faculty of Public Health), Micah L Berman (0000-0002-0336-1317, College of Law), Elise M Stevens (0000-0002-0494-4362, University of Massachusetts Chan Medical School)
Año2021
Volumen32
Número4
Páginas497-500
Fecha de publicación2021-10-21
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaTobacco Control (JOURNAL)
Identificadores de la revistaISSN: 0964-4563 • E-ISSN: 1468-3318
EditorialBMJ (PUBLISHER • GB)
DOI10.1136/tobaccocontrol-2021-056720
PMID34675113
OpenAlexW3207787173
IdiomaEN
Citas recibidas7
Referencias citadas22

Even with heightened scrutiny of e-cigarette brands, advertisements still included youth-appealing content such as flavours, fruit imagery and positive sensations. Puff Bar led in all these categories, and it rapidly gained market share after market leader JUUL limited the sales of its flavoured products. Research should continue to monitor the characteristics of e-cigarette advertisements and consider their impact on youth

Advertising · Business · Electronic cigarette · Environmental health · Political science · Product (mathematics · Scrutiny · Taste · Theme (computing · Tobacco product · Computer Science · Law · Mathematics · Medicine · Psychology · Smoking Behavior and Cessation

  • An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions

    Open Access•Mijin Jeong, Michelle Jeong et al.•Substance Use & Misuse•2026

  • Associations Between Noticing E-Cigarette Advertising Features and E-Cigarette Appeal and Switching Interest Among Young Adult Dual Users

    Julia Chen-Sankey, Julia Chen‐Sankey et al.•Substance Use & Misuse•2024

  • How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions

    Jessica Liu, Brittney Keller‐Hamilton et al.•Substance Use & Misuse•2023

  • Association Between Social Media Use and Substance Use Among Middle and High School-Aged Youth

    Jessica Liu, Linda Charmaraman et al.•Substance Use & Misuse•2024

  • Youth Appeal in Tobacco Advertising

    Open Access•Meghan Bridgid Moran, Lauren Czaplicki et al.•Substance Use & Misuse•2025

  • Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults

    Julia Chen‐Sankey, Mijin Jeong et al.•Tobacco Control•2022

  • Characteristics Associated with Young Adults’ Intentions to Engage with Anti-Vaping Instagram Posts

    Open Access•Jessica Liu, Donghee N Lee et al.•International Journal of…•2023

  • Notes from the Field

    Open Access•Karen A Cullen, Bridget K Ambrose et al.•MMWR. Surveillance Summaries•2018

  • Tobacco on the web

    Amanda Richardson, Ollie Ganz et al.•Tobacco Control•2014

  • Online popularity of Juul and Puff Bars in the USA

    H D Dai, Jianqiang Hao•Tobacco Control•2020

  • A cross-sectional examination of marketing of electronic cigarettes on Twitter

    Open Access•Jidong Huang, Rachel Kornfield et al.•Tobacco Control•2014

  • Why and How the Tobacco Industry Sells Cigarettes to Young Adults

    Pamela M Ling, Stanton A Glantz•American Journal of Public Health•2002

  • Reliability in Content Analysis

    Open Access•Klaus Krippendorff•Human Communication Research•2004

Obras citantes distintas7
Citas por año1,75
Intervalo de citas2022 - 2026 (5)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 7
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