Resident cognitions associated with branding Thompson, Manitoba as the Wolf Capital of the World

Datos Bibliográficos

ID15327465
AutoresBonnie Bishop (Memorial University of Newfoundland, autor de correspondencia), Jerry J Vaske (0000-0002-6703-2264, Colorado State University), Alistair J Bath (Memorial University of Newfoundland)
Año2019
Volumen25
Número1
Páginas82-91
Fecha de publicación2019-10-21
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaHuman Dimensions of Wildlife (JOURNAL)
Identificadores de la revistaISSN: 1087-1209 • E-ISSN: 1533-158X
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/10871209.2020.1683656
OpenAlexW2982232113
IdiomaEN
Citas recibidas3
Referencias citadas19

A nonprofit tourism organization, Spirit Way Inc., has been attempting to brand Thompson, Manitoba as the “Wolf Capital of the World” (WCOTW). Success of this initiative, however, requires local support. It was hypothesized that general attitude toward wolves mediates relationships between existence value of wolves and three behavioral intentions, including support. The relationship between existence value and attitude toward wolves was predicted to be positive. Positive relationships were also predicted between attitude and: (a) willingness to pay for the WCOTW, (b) support for the WCOTW, and (c) interest in visiting wolf exhibits/enclosures. Data were obtained from a self-administered questionnaire that was distributed to a random sample of Thompson residents (n = 389, response rate = 77%). Results indicated that attitude fully mediated relationships between existence value and the three behavioral intentions. Attitude was also positively related to each intention. Understanding concepts related to support for an initiative facilitates educational efforts

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