An Examination of Electronic Cigarette Content on Social Media

Analysis of E-Cigarette Flavor Content on Reddit

Datos Bibliográficos

ID15480979
AutoresLei Wang (0000-0001-5326-565X, Tianjin University), Yongcheng Zhan (0000-0002-5029-0961, University of Arizona), Qiudan Li (0000-0002-8714-4562, Chinese Academy of Sciences, autor de correspondencia), Daniel Dajun Zeng (0000-0002-9046-222X, University of Arizona), Scott J Leischow (0000-0002-5804-3543, Mayo Clinic in Arizona), Janet Okamoto (0000-0002-3164-2183, Mayo Clinic in Arizona)
Año2015
Volumen12
Número11
Páginas14916-14935
Fecha de publicación2015-11-20
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInternational Journal of Environmental Research and Public Health (JOURNAL)
Identificadores de la revistaISSN: 1661-7827 • E-ISSN: 1660-4601
EditorialMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph121114916
PMID26610541
OpenAlexW2177637414
IdiomaEN
Citas recibidas17
Referencias citadas14

In recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-cigarette flavors based on data collected from Reddit. Flavor popularity, mixing, characteristics, trends, and brands are analyzed. Fruit flavors were mentioned the most (n = 15,720) among all the posts and were among the most popular flavors (n = 2902) used in mixed blends. Strawberry and vanilla flavors were the most popular for e-juice mixing. The number of posts discussing e-cigarette flavors has increased sharply since 2014. Mt. Baker Vapor and Hangen were the most popular brands discussed among users. Information posted on Reddit about e-cigarette flavors reflected consumers' interest in a variety of flavors. Our findings suggest that Reddit could be used for data mining and analysis of e-cigarette-related content. Understanding how e-cigarette consumers' view and utilize flavors within their vaping experience and how producers and marketers use social media to promote flavors and sell products could provide valuable information for regulatory decision-makers

Advertising · Business · Content analysis · Electronic cigarette · Flavor · Popularity · Social media · Social science · Sociology · Variety (cybernetics · World Wide Web · Chemistry · Computer Science · Medicine · Psychology · Smoking Behavior and Cessation · Social Psychology · Food Science