Visual attention and retention effects of a design element in culturally targeted messages
Introducing the virtual billboard paradigm
Datos Bibliográficos
| ID | 17551069 |
|---|---|
| Autores | Moonsun Jeon (0009-0009-5990-7911, autor de correspondencia), Sue Lim (0000-0001-7559-1317), Maria Knight Lapinski (0000-0003-3766-0670), Gary Bente (0009-0005-0819-8132), Stephen A Spates (0000-0001-9708-9547), Ralf Schmälzle (0000-0002-0179-1364) |
| Año | 2026 |
| Volumen | 74 |
| Número | 2 |
| Páginas | 165-195 |
| Fecha de publicación | 2026-02-10 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Communication Quarterly (JOURNAL) |
| Identificadores de la revista | ISSN: 0146-3373 • E-ISSN: 1746-4102 |
| Editorial | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/01463373.2026.2629568 |
| OpenAlex | W7128483233 |
| Idioma | EN |
| Referencias citadas | 73 |
Communication design · Element (criminal law) · Virtual reality · Visual attention · Visual Communication · Color perception and design · Cultural and Communication Design Research · Innovative Human-Technology Interaction
Self-Categorization Theory
Operationalizing and Analyzing Exposure
High-Level Scene Perception
Depth of processing and the retention of words in episodic memory.
Social Identity Theory and Self‐categorization Theory
Über die Wirkung von Bereichsbildungen im Spurenfeld
Identifying fixations and saccades in eye-tracking protocols
Understanding tailoring in communicating about health
The Role of Culture in Health Communication
Levels of processing
Cultural Tailoring and Targeting of Messages
Out-of-Home Advertising
Effects of Cultural Tailoring on Persuasion in Cancer Communication
The Handbook of International Trends in Environmental Communication
Achieving Cultural Appropriateness in Health Promotion Programs
Similarity, credibility, and attitude change
A Portfolio Analysis of Culturally Tailored Trials to Address Health and Healthcare Disparities
Attitudes in social context
Conceptualizing long-term media effects on societal beliefs
Ecological Validity and Deception Detection Research Design
Improving Visual Behavior Research in Communication Science
Message-level Claims Require Message-level Data Analyses
Examining the effect of identification with a social media community on persuasive message processing and attitude change
Thirty years of investigating the own-race bias in memory for faces
Social Identity, Self-Categorization, and the Communication of Group Norms
The language-as-fixed-effect fallacy
The Role of Experience and Contact in the Recognition of Faces Of Own‐ and Other‐Race Persons
Attitudinal effects of mere exposure
Categorization by Race
Facial Similarity between Voters and Candidates Causes Influence
Values-based Political Messages and Persuasion
Virtual Reality
Ingroup and outgroup differences in face detection
Five factors that guide attention in visual search
Tailored Interventions in Public Health
Social identity and intergroup behaviour
Generalizing About Messages
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |