Is it sexy to be sexist? How stereotyped humor affects romantic attraction

Datos Bibliográficos

ID19005245
AutoresDiana E Betz (0000-0003-0081-4787, Psychology Department Loyola University Maryland Baltimore Maryland USA, autor de correspondencia), Theresa E Didonato (Psychology Department Loyola University Maryland Baltimore Maryland USA)
Año2020
Volumen27
Número4
Páginas732-759
Fecha de publicación2020-11-09
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPersonal Relationships (JOURNAL)
Identificadores de la revistaISSN: 1350-4126 • E-ISSN: 1475-6811
EditorialWiley (PUBLISHER • GB)
DOI10.1111/pere.12346
OpenAlexW3105901916
IdiomaEN
Citas recibidas4
Referencias citadas62

Sexist humor is a common form of disparagement humor that is nonetheless understudied in romantic attraction contexts. Three experiments investigated how sexist humor is perceived and received during relationship initiation. In Study 1 ( n = 262) participants rated self‐directed sexist humor as more affiliative (only women), less aggressive, and more self‐defeating than other‐directed sexist humor. Study 2 ( n = 209) replicated these findings and found that women romantically preferred men who used self‐ rather than other‐directed sexist humor, an effect mediated by perceived warmth. Self‐directed sexist humor's attractiveness advantage persisted in Study 3 ( n = 667), which also included manipulations of self‐disparaging, group‐disparaging, and benign humor. Results suggest a romantic cost for men telling sexist jokes that disparage women

Attraction · Attractiveness · Developmental psychology · Interpersonal attraction · Physical attractiveness · Psychoanalysis · Romance · Gender, Feminism, and Media · Humor Studies and Applications · Media, Gender, and Advertising · Psychology · Social Psychology