The New Korean Wave in the Middle East and Its Role in the Strategic Approach to Medical Tourism in Korea

Datos Bibliográficos

ID19177784
AutoresSuwan Kim (0000-0001-5493-5280, Hankuk University of Foreign Studies, autor de correspondencia)
Año2017
Número29
Fecha de publicación2017-08-31
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaKritika Kultura (JOURNAL)
Identificadores de la revistaISSN: 1656-152X • E-ISSN: 2094-6937
EditorialAteneo de Manila University (PUBLISHER • PH)
DOI10.13185/kk2017.02912
OpenAlexW2751793921
IdiomaEN
Citas recibidas3
Referencias citadas8

The “Korean Wave” (known as Hallyu in Korean) describes the phenomenon whereby aspects of Korean culture have become popular globally. By conducting a cross-cultural analysis, this study identifies the status and shifts of Hallyu in the Middle East, and analyzes the factors that have helped it spread successfully. This paper also seeks a strategic approach for evaluating the role of the new Korean Wave in the Middle East. The number of Middle Eastern patients and families visiting Korea for medical tourism has risen rapidly in the past few years. Medical tourism from the Middle East is expected to grow, improving Korea’s reputation in the region and generating financial gain. The results imply great potential for establishing a new Korean Wave beyond the present scope

Advertising · Business · Development economics · Economic growth · Economics · Economy · Geography · Korean Wave · Medical tourism · Middle East · Political science · Reputation · Tourism · Asian Culture and Media Studies · Diverse Topics in Contemporary Research · Socioeconomic Development in Asia