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A Perception Study on Community Response to Media Technologies for Cyclone Warning and Disaster Communication in South India

Datos Bibliográficos

ID19450552
AutoresSunitha Kuppuswamy (Sunitha Kuppuswamy, Assistant Professor, Department of Media Sciences, Anna University, Chennai 600025, India., autor de correspondencia)
Año2014
Volumen19
Número3
Páginas399-414
Fecha de publicación2014-11-01
Open AccessSí
TipoARTICLE
RevistaScience Technology and Society (JOURNAL)
Identificadores de la revistaISSN: 0971-7218 • E-ISSN: 0973-0796
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/0971721814548114
OpenAlexW2330195170
IdiomaEN
Referencias citadas29

Coastal disasters such as cyclone and tsunami are known for their destructive nature worldwide. Such disasters in the last few years have resulted in severe loss of lives and destruction to properties. Timely cyclone warning and communication of mitigation measures are considered to play a vital role in disaster risk reduction. Both broadcast and narrowcast media are been used in the Cuddalore district of Tamil Nadu state for disaster communications. This study intends to find the effectiveness of such media in communicating disaster warning and preparedness information and to study the community response to such media using survey methodology. The findings indicate that age and educational background of the community affects the disaster knowledge; media access and media effectiveness has a positive effect on community response. The results are discussed and a conclusion is drawn

Business · Computer security · Crisis communication · Disaster response · Emergency management · Emergency response · Environmental planning · Geography · Medical emergency · Political science · Preparedness · Public relations · Risk communication · Tamil · Telecommunications · Warning system · Computer Science · Disaster Management and Resilience · Engineering · Medicine · Public Relations and Crisis Communication · Tropical and Extratropical Cyclones Research

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