Entrepreneurial Selves, Emotions, and Algorithmic Creativity Among Young Content Creators in the Philippines

Datos Bibliográficos

ID19486010
AutoresSamuel I Cabbuag (0000-0001-6303-2884, Hong Kong Baptist University, autor de correspondencia)
Año2026
Fecha de publicación2026-06-04
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Applied Youth Studies (JOURNAL)
Identificadores de la revistaISSN: 2204-9193 • E-ISSN: 2204-9207
EditorialSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s43151-026-00215-3
OpenAlexW7163515596
IdiomaEN
Referencias citadas50

This paper examines young content creators engaging in what I will call algorithmic creativity , drawing on the theory of the entrepreneurial self . Drawing on research on creativity, emotions, and influencer and creator studies, I explore how young content creators in the Philippines use creativity within the creator economy and the challenges they face in pursuing creative work. This paper is part of a larger study on influencer cultures in the Philippines, and empirical data are drawn from digital ethnography and semi-structured interviews with thirty content creators. Findings include the use of storytelling and digital tools for content creation, and challenges such as time management and exposure to external forces, including brands and platforms. The findings imply that young content creators engage in emotional labor in pursuing creativity in digital spaces. The unintended consequence is the emergence of algorithmic creativity as creativity becomes increasingly linked to algorithmic recognition. The findings ultimately reveal how young content creators are both enabled and limited as they navigate the uneven power relations between platforms, creators, and audiences

Content (measure theory) · Creativity · Digital content · Digital Storytelling · Face (sociological concept) · Power (physics) · Storytelling · Unintended consequences · Creativity in Education and Neuroscience · Digital Games and Media · Gender, Feminism, and Media