Values and willingness-to-pay for sustainability-certified mobile phones

Datos Bibliográficos

ID19499366
AutoresGunne Grankvist (0000-0002-1673-6288, University West, autor de correspondencia), Svein Åge Kjøs Johnsen (0000-0002-9294-875X, University of Inland Norway), Daniel Hanss (0000-0001-6692-3316, Department of Social Sciences, Hochschule Darmstadt – University of Applied Sciences, Darmstadt, Germany)
Año2019
Volumen26
Número7
Páginas657-664
Fecha de publicación2019-10-03
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInternational Journal of Sustainable Development & World Ecology (JOURNAL)
Identificadores de la revistaISSN: 1350-4509 • E-ISSN: 1745-2627
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13504509.2019.1652212
OpenAlexW2968612847
IdiomaEN
Citas recibidas3
Referencias citadas46

This study investigated whether endorsement of personal values is associated with willingness to pay more for mobile phones with an environmental or social sustainability label. Participants were students in Sweden, Norway and Germany. A self-report inventory was used to measure willingness to pay and the importance attached to values of Schwartz’s circular model. In Sweden and Norway, participants were willing to pay, on average, 18% extra for a mobile phone with labels for environmental or social sustainability. In Germany, the corresponding share was 12%. To strive for self-enhancement values, that is, social status and prestige, as well as control and dominance over people and resources, was associated with a lower willingness to pay for mobile phones with labels for environmental or social sustainability in all three countries. Furthermore, women were willing to pay more than men for mobile phones with both kinds of sustainability labels. In Sweden and Norway, participants were, on average, willing to pay more for a mobile phone with a label for social sustainability compared to a mobile phone with a label for environmental sustainability

Business · Certification · Economics · Environmental economics · Internet privacy · Mobile phone · Phone · Prestige · Social sustainability · Sustainability · Telecommunications · Willingness to pay · Behavioral Health and Interventions · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing