Transformational marketing and transformational travel

Datos Bibliográficos

ID19554181
AutoresMarco Martins (0000-0002-0545-3039, autor de correspondencia), Lara Santos (0000-0002-5218-5348, Universidade Lusófona do Porto)
Año2022
Volumen8
Número3
Páginas397-401
Fecha de publicación2022-09-22
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Tourism Futures (JOURNAL)
Identificadores de la revistaISSN: 2055-5911 • E-ISSN: 2055-592X
EditorialEmerald (PUBLISHER)
DOI10.1108/jtf-01-2022-0025
OpenAlexW4282833890
IdiomaEN
Citas recibidas1
Referencias citadas17

Purpose This research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness. Design/methodology/approach This article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche. Findings One suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration. Originality/value This paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions

Business · Competitor analysis · Creativity · Destinations · Originality · Political science · Public relations · Tourism · Transformational leadership · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Innovation and Socioeconomic Development · Psychology · Social Psychology · Marketing