Handbook of Organizational Behavior

Presents organizational behaviour from a marketing perspective, offering examinations of standard topics, areas that deserve more attention and emerging issues that will affect the future of OB. Subjects that contribute to expanding demand for OB theory, approaches and results are explored

Business · Knowledge management · Management science · Organizational Behavior · Communication · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Engineering · Management and Marketing Education · Psychology · Social Psychology · Artificial Intelligence · Marketing