Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

Datos Bibliográficos

ID19601262
AutoresMariea Grubbs Hoy (0000-0003-4455-7559, University of Tennessee at Knoxville), George R Milne (0000-0003-3891-4564, University of Massachusetts Amherst), George Milne (0000-0002-9796-0600, University of Massachusetts Amherst)
Año2010
Volumen10
Número2
Páginas28-45
Fecha de publicación2010-03-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Interactive Advertising (JOURNAL)
Identificadores de la revistaISSN: 1525-2019 • E-ISSN: 1525-2019
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15252019.2010.10722168
OpenAlexW1995452781
IdiomaEN
Citas recibidas64
Referencias citadas18

This study examines gender differences in young adults’ privacy beliefs, their reactions to behavioral advertising, personal information-sharing behaviors, and privacy protection behaviors on social networks. This investigation uses a large-scale survey of college students based on a social networked sampling technique facilitated through a Facebook group. Results reveal several gender differences in these areas. Third-party data usage beyond the original purpose and behavioral advertising techniques are of concern to both genders but more to women. In addition, women engage in noticeably more proactive privacy protection behavior compared with a decade ago. The authors conclude with a discussion of implications for behavioral advertising

Advertising · Business · Computer security · Geography · Information privacy · Internet privacy · Personally identifiable information · Privacy Protection · Computer Science · Impact of Technology on Adolescents · Privacy, Security, and Data Protection · Psychology · Social Psychology · Technology Adoption and User Behaviour