Social Marketing in the 21st Century
Datos Bibliográficos
| ID | 19903986 |
|---|---|
| Autores | Alan R Andreasen, Andreasen R Alan (autor de correspondencia), Andreasen Alan |
| Año | 2006 |
| Fecha de publicación | 2006-01-01 |
| Open Access | No |
| Tipo | BOOK |
| Revista | Social Marketing in the 21st Century (SOURCE_BOOK) |
| Editorial | SAGE Publications, Inc. (PUBLISHER) |
| DOI | 10.4135/9781483329192 |
| OpenAlex | W4233652295 |
| Open Library | OL3406749M |
| ISBN | 9781483329192 |
| Idioma | EN |
| Citas recibidas | 21 |
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Business · Social marketing · Digital Marketing and Social Media · Marketing · Service and Product Innovation · Social aspects
Sensitizing the social-ecosystems of outdoor sport environments
Personal mobility and climate change
A Cognition-based View of Decision Processes in Complex Social-Ecological Systems
Reigniting the fire
Youth transition to university in Germany and Australia
Drink wisely Australians, but keep drinking
Community‐Focused Scholarship in Family and Consumer Sciences
Vested Interest theory and disaster preparedness
Governing at a distance
Happy to chat? Understanding older people’s attitudes and experiences of talking to strangers
The art of choosing and the politics of social marketing
Hombres Sanos
In our own words
Effects of Social Marketing
Advances In Public Communication Campaigns
Midstream Players Determine Population-Level Behavior Change
Road Safety Association (RSA) Social Marketing Communication in Changing the Behavior of Young Drivers in Indonesia
From objectors to supporters
A Brief Pro-Diversity Social Marketing Intervention Improves Grades and Well-Being of Students From Marginalized Groups
Community-Based Social Marketing
All in the Family? Parental Roles in the Epidemic of Childhood Obesity
| Obras citantes distintas | 21 |
|---|---|
| Citas por año | 1,11 |
| Intervalo de citas | 2007 - 2026 (20) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 8 |