Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Datos Bibliográficos
| ID | 19970100 |
|---|---|
| Autores | Metin Kozak (0000-0002-9866-7529), Seyhmus Baloglu (0000-0003-4479-3009) |
| Año | 2010 |
| Fecha de publicación | 2010-10-21 |
| Open Access | Sí |
| Tipo | BOOK |
| Revista | Managing and Marketing Tourist Destinations (SOURCE_BOOK) |
| Editorial | Japan Society of Medical Entomology and Zoology (PUBLISHER • JP) |
| OpenAlex | W1553410183 |
| Open Library | OL37113240M |
| ISBN | 9780203842300 |
| Idioma | EN |
Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to 'It' Marketing
Benchmarking · Business · Competitive advantage · Destination management · Destination Marketing · Destinations · Geography · Marketing management · Marketing strategy · Tourism · Tourist destinations · Diverse Aspects of Tourism Research · Wine Industry and Tourism · Management · Marketing
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |