“Blur the Preacher”

Media Remix and Digital Technocultural Practice in Pakistan”

Datos Bibliográficos

ID20254331
AutoresHassan Asif (0000-0003-3790-3396, University of Toronto, autor de correspondencia)
Año2024
Volumen13
Número3
Páginas363-386
Fecha de publicación2024-11-21
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Religion Media and Digital Culture (JOURNAL)
Identificadores de la revistaISSN: 2588-8099 • E-ISSN: 2165-9214
EditorialWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1163/21659214-bja10110
OpenAlexW4404749748
IdiomaEN
Citas recibidas1
Referencias citadas21

This paper explores the transformative effect of remix practices on media production in Pakistan, focusing on the integration of Internet memes, Islamic religious sermons, and political speeches in novel cultural critiques. Using Critical Technocultural Discourse Analysis, it is observed that digital remix tools enable the incorporation of typically Islamically censured media elements, including Western electronic music samples, local controversial memes, and digitally available Muslim devotional content. These are creatively remixed into YouTube videos that often go viral, representing alternative Pakistani Muslim identities. The study argues that this negotiation generates a digital media environment open to sampling diverse media content, creating unprecedented meanings that challenge traditional regional media production norms. The values and meanings ascribed to these remixes are then analyzed, probing their influence on shaping audience perceptions. In conclusion, media remix is presented as a particular competency, acquired through participation in the constrained yet networked digital media environment of Pakistan

Aesthetics · Art · Digital media · Visual arts · World Wide Web · Asian Culture and Media Studies · Computer Science · Hong Kong and Taiwan Politics · Music History and Culture