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Impact of culture on online management education

Datos Bibliográficos

ID20501435
AutoresJung Wan Lee (0000-0002-8885-6385, Boston University), Kip Becker (Boston University), Helena Nobre (0000-0002-7724-5204, University of Lisbon)
EditoresDemetris Vrontis (0000-0001-7570-6241)
Año2012
Volumen19
Número3
Páginas399-420
Fecha de publicación2012-07-27
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaCross Cultural Management An International Journal (JOURNAL)
Identificadores de la revistaISSN: 1352-7606 • E-ISSN: 1758-6089
EditorialEmerald (PUBLISHER)
DOI10.1108/13527601211247116
OpenAlexW2093682723
IdiomaEN
Referencias citadas56

Purpose The purpose of this paper is to investigate the effects of national culture on the acceptance, and online interaction, of management education and training online using Hall's cultural classifications and Hofstede's cultural framework. Potential differences in perceptions of personal innovativeness and levels of online management education acceptance were examined. Design/methodology/approach Factor analysis, structural modeling techniques and independent sample t‐statistics were used to analyze samples collected from online management classes in the USA and Korea. Findings Results suggest that high‐context and collectivism cultures are more conservative to the adoption of online management education and training and participation in online interaction. A second interesting finding is evidence of the significant difference of adoption likelihood of learning innovation and changes. It was clear that a nation's culture directly affects the manner in which participants engage, relate and benefit from online management education/training. Originality/value These insights may help multinational companies predict adoption of online management education and the appropriateness of online training across regional differences so as to formulate more effective online management education and training strategies by accommodating their cultural influences

Business · Collectivism · Cultural diversity · Geography · Higher education · Hofstede's cultural dimensions theory · Knowledge management · Multinational corporation · Originality · Political science · Sociology · Computer Science · International Student and Expatriate Challenges · Knowledge Management and Sharing · Online and Blended Learning · Psychology · Social Psychology · Marketing

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