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The early use of radio for political communication in Australia and Canada

John Henry Austral, Mr Sage and the Man from Mars

Datos Bibliográficos

ID20596153
AutoresIan Ward (0000-0002-0566-1479), I M Ward (0000-0001-8398-4911, The University of Queensland, autor de correspondencia)
Año1999
Volumen45
Número3
Páginas311-330
Fecha de publicación1999-08-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAustralian Journal of Politics & History (JOURNAL)
Identificadores de la revistaISSN: 0004-9522 • E-ISSN: 1467-8497
EditorialWiley (PUBLISHER • GB)
DOI10.1111/1467-8497.00067
OpenAlexW2014764969
IdiomaEN
Citas recibidas7

The comparative study of electioneering is an emerging field. One of its driving concerns has been to chart the “Americanisation” or convergence of campaigning methods employed in very different settings. Sometimes the assumption is made that this convergence began with the recognition ‐ first in the USA ‐ that winning elections demands the skilful use of television. A comparison of the early use of radio in election campaigns in Australia and Canada demonstrates that the “Americanisation” of campaigning pre‐dates the advent of television. There are clearly gaps in what is known about the early use of the wireless for political broadcasting in Australia. However in 1923‐24 E.R. Voigt visited the US and, on his return, urged the NSW Trades Hall to establish 2KY for propaganda purposes. In the 1930s the NSW Labor leader Jack Lang was quick to adopt the “fire‐side chat” formula devised for Franklin Roosevelt. In the 1940s R.G. Menzies, the founder of the Liberal Party, also came to see radio as a powerful weapon after observing its political use in USA. Not surprisingly the 1949 Liberal campaign which returned Menzies to power made extensive use of radio. It is often remembered for its “John Henry Austral” radio ads which are claimed as a breakthrough, but which appear to imitate earlier US and Canadian election campaigns ‐ notably the Canadian Tories “Mr Sage” broadcasts of 1935

Broadcasting (networking) · Media studies · Political science · Politics · Power (physics) · Radio broadcasting · Sociology · Telecommunications · Australian History and Society · Computer Science · Engineering · History · Law · Media Studies and Communication

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Obras citantes distintas7
Citas por año0,29
Intervalo de citas2002 - 2022 (21)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 7
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