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Food for Thought

Investigating Communication Strategies to Counteract Moral Disengagement Regarding Meat Consumption

Datos Bibliográficos

ID21192597
AutoresBenjamin Buttlar (0000-0003-2660-9204, Universität Trier, autor de correspondencia), Alisa Rothe (Universität Trier), Simon Kleinert (0000-0003-2261-978X, Universität Trier), L Albert Hahn (0000-0001-5989-5396, Universität Trier), Lena Hahn (Universität Trier), Eva Walther (0000-0001-8416-5002, Universität Trier)
Año2021
Volumen15
Número1
Páginas55-68
Fecha de publicación2021-01-02
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaEnvironmental Communication (JOURNAL)
Identificadores de la revistaISSN: 1752-4032 • E-ISSN: 1752-4040
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17524032.2020.1791207
OpenAlexW3045266530
IdiomaEN
Citas recibidas10
Referencias citadas42

Eating less meat would benefit environmental sustainability, human health, and animal welfare. Providing information about this, however, does often not lead people to adopt according beliefs, attitudes or behaviors. In fact, dietary changes are often prevented by dissonance reduction (i.e. moral disengagement) if information elicits a conflict regarding meat. In the present investigation we thus aimed to address moral disengagement via a communication strategy that consisted of two stages: In Stage I, we presented information by showing distressing scenes from animal agriculture. In Stage II, we then counteracted moral disengagement in a dialog. Two studies indicate that, following the dialog, people’s evaluations of meat changed and their willingness to eat meat decreased; this seemed to result from lowered moral disengagement. By providing an empirically tested communication strategy for addressing moral disengagement on the exemplary conflict regarding meat, we hope to inspire research and interventions that intend to communicate (environmental) issues

Animal welfare · Cognitive dissonance · Dialog box · Disengagement theory · Moral disengagement · Psychological intervention · Sociology · Sustainability · Agriculture Sustainability and Environmental Impact · Animal and Plant Science Education · Environmental Education and Sustainability · Medicine · Psychology · Social Psychology

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Obras citantes distintas10
Citas por año2,5
Intervalo de citas2022 - 2025 (4)
Velocidad de citaciónrecent
Altamente citadoNo
Tipos de citaNeutras: 9
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