Islamic food laws
Customer satisfaction effect halal purchase intention in China. Moderating role of religiosity
Datos Bibliográficos
| ID | 21295873 |
|---|---|
| Autores | Ahmed Hassan Abdou (0000-0002-2352-7871), Markus Patrick Chan (0009-0009-8850-7538), Shafique Ur Rehman (0000-0002-2392-1289), Azam Ibrahem Ali Albakhit, Muhanna Yousef Almakhayitah |
| Año | 2024 |
| Volumen | 126 |
| Número | 8 |
| Páginas | 3088-3112 |
| Fecha de publicación | 2024-07-23 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | British Food Journal (JOURNAL) |
| Identificadores de la revista | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Editorial | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-10-2023-0875 |
| OpenAlex | W4399754093 |
| Idioma | EN |
| Citas recibidas | 2 |
| Referencias citadas | 76 |
Purpose The research investigates the relationship between halal credence, awareness, certification, need for cognition (NC), effort, health consciousness, and satisfaction towards halal food (STHF). In addition, observe the influence of STHF on purchase intention explored. Finally, religiosity is examined as a moderator between STHF and halal purchase intention. Design/methodology/approach The data was collected from Muslim participants in Guangzhou and Shenzhen, China. A total of 476 respondents take part in this research. The data was collected from Muslims who eat food from halal food hotels. A purposive sampling technique is used to collect data from respondents. PLS-SEM is followed to test the proposed hypotheses. Findings The results reveal that halal credence, awareness, certification, effort, and health consciousness increase STHF. Conversely, NC does not influence STHF. Moreover, STHF significantly determines halal purchase intention. Finally, religiosity strengthens the positive association between STHF and purchase intention. Practical implications Food marketers and policy decision-makers can use research findings to enhance halal purchase intention. In China, Muslim customers usually search for halal food by putting in extra effort and seeing halal certification. They trust halal food because religiosity is their priority. Originality/value This initial research incorporates halal credence, halal awareness, certification, NC, effort, health consciousness, STHF, and religiosity to examine halal purchase intention using the theory of planned behavior (TPB)
Advertising · Business · China · Customer satisfaction · Islam · Moderation · Political science · Religiosity · Halal products and consumer behavior · History · Islamic Finance and Banking Studies · Islamic Finance and Communication · Law · Marketing · Psychology · Social Psychology
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| Obras citantes distintas | 2 |
|---|---|
| Citas por año | 2 |
| Intervalo de citas | 2026 - 2026 (1) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 2 |