The organic mindset
Decoding the drivers of young Indian consumer’s purchase intentions
Datos Bibliográficos
| ID | 21296366 |
|---|---|
| Autores | Anand Thakur (0000-0001-5575-9434, Central University of Punjab), Neha Prakash (0000-0003-2067-8196, Central University of Punjab), Muthubasin PK (Central University of Punjab) |
| Año | 2024 |
| Volumen | 126 |
| Número | 12 |
| Páginas | 4304-4323 |
| Fecha de publicación | 2024-11-20 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | British Food Journal (JOURNAL) |
| Identificadores de la revista | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Editorial | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-06-2024-0616 |
| OpenAlex | W4403475429 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 89 |
Purpose The purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive understanding of the various factors that influence how consumers perceive and respond to organic food. Therefore, this study frames and validates the measurement scale to examine the factors that may impact purchase intention among young consumers in India. Design/methodology/approach In order to frame and validate the measurement scale for this investigation, sophisticated statistical procedures such as exploratory factor analysis, confirmatory factor analysis and other statistical measures utilizing SPSS v.26 and AMOS v.24 were used. This study utilized 307 samples to investigate. Findings The main findings of the study show that Indian consumers' intent to buy organic food items is strongly associated with factors such as “warm glow”, “cultural values”, “environmental cognition”, “natural experience”, “food safety concern”, “self-identity” and “environmental ethics”. These factors explained 69.14% of the overall variance in research variables. Practical implications The present offers a novel measurement mechanism for exploring the green consumer behaviour. By applying it in real-world settings, marketers will gain insights and develop more effective, targeted strategies to promote OFPs among young Indian consumers. Originality/value The study brings together a diverse set of antecedents that have not been collectively analysed in the context of consumer purchase intention for OFPs. The emphasis on environmental ethics, green self-identity and related constructs aligns with the growing global emphasis on sustainability
Business · Confirmatory factor analysis · Consumer behaviour · Context (archaeology) · Exploratory factor analysis · Geography · Mindset · Originality · Scale (ratio) · Sustainability · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing · Organic Food and Agriculture · Psychology · Social Psychology
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level
Why do people buy organic food? The moderating role of environmental concerns and trust
Impact of culture, behavior and gender on green purchase intention
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A Review of the Benefits of Nature Experiences
The importance of food naturalness for consumers
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The value of environmental self-identity
Consumer behavior and purchase intention for organic food
Gender differences in Hong Kong adolescent consumers' green purchasing behavior
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The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
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The influences of cultural values on consumers’ green purchase intention in emerging markets
Purchase intention toward organic food among young consumers using theory of planned behavior
Emotional or logical
Exploring the determinants of purchase intention of organic consumers for organic food items
The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”
Understanding Environmental Cognition
Exploring the Nature of Tourism and Quality of Life Perceptions among Residents
Organic Food Purchases in an Emerging Market
The role of environmental concern in purchasing decision on organic food and the link to greenwashing
Understanding Students’ and Science Educators’ Eco-Labeled Food Purchase Behaviors
Heideggerian Environmental Virtue Ethics
Cultural Influences on Choosing Green Products
Consumers' environmental and ethical consciousness and the use of the related food products information
Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food
Understanding Consumer Environmental Ethics and the Willingness to Use Green Products
Eating 'Green
"The "Shaken Self
| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 1 |
| Intervalo de citas | 2026 - 2026 (1) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |