A bibliometric analysis on packaging research

Towards sustainable and healthy packages

Datos Bibliográficos

ID21296480
AutoresNatalia Vila-López (0000-0001-9438-3337, Universitat de València), Inés Küster Boluda (0000-0002-8688-9175, Universitat de València)
Año2020
Volumen123
Número2
Páginas684-701
Fecha de publicación2020-09-17
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaBritish Food Journal (JOURNAL)
Identificadores de la revistaISSN: 0007-070X • E-ISSN: 1758-4108
EditorialEmerald (PUBLISHER)
DOI10.1108/bfj-03-2020-0245
OpenAlexW3088675088
IdiomaEN
Citas recibidas16
Referencias citadas26

Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019. Design/methodology/approach A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Scopus, dated from 1956 to 2019. Scimat software was used to analyse the data. Findings The results of this paper show that two main sectors constitute the focus of packaging studies from a marketing approach: food and tobacco. Recently, the main topics of research have evolved towards sustainable and health packaging, concerning different agents involved in packaging decisions: retailers, marketers, consumers and producers. So, both lines of research represent promising lines of research. Originality/value Three different investigating profiles (i.e. engineers, marketers-psychologists and doctors-scientists) have examined how packaging should be prepared to succeed. However, a holistic bibliometric analysis about “packaging” and “marketing” is missing from those three branches of knowledge. This study is important to guide future lines of research to fill the identified gaps

Bibliometrics · Business · Knowledge management · Marketing research · MEDLINE · Originality · Political science · Qualitative research · Scopus · Social science · Sociology · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Marketing · Sustainable Supply Chain Management