Moral identity and empathy promote prosocial behavior only toward blameless Aids patients

Datos Bibliográficos

ID21391965
AutoresYakang Guo (0000-0001-7991-091X, College of Education Longdong University Qingyang China), Qingke Guo (0000-0002-5827-6187, Department of Psychology Guangxi Normal University Guilin China), Zhen Liu (0000-0002-8440-2554, Beijing Key Lab of Applied Experimental Psychology Faculty of Psychology Beijing Normal University Beijing China, autor de correspondencia), Hui Liu (0000-0001-5519-148X, Shandong Vocational Institute of Fashion Technology Taian China)
Año2022
Volumen63
Número3
Páginas229-237
Fecha de publicación2022-06-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaScandinavian Journal of Psychology (JOURNAL)
Identificadores de la revistaISSN: 0036-5564 • E-ISSN: 1467-9450
EditorialWiley (PUBLISHER • GB)
DOI10.1111/sjop.12786
PMID34734420
OpenAlexW3209529641
IdiomaEN
Citas recibidas2
Referencias citadas52

Moral identity and empathy are two important contributors of charitable donation. But there are also inconsistent findings which suggest the existence of moderating variables. This research investigated their effects on charitable donation when the fictional recipients have or have not responsibility for HIV infection. Through four between‐subjects experiments, we respectively explored the effect of responsibility of AIDS patients (blameless vs. blameful; manipulated by different ways of HIV infection) on donation, and its interaction with trait moral identity (study 1a, n = 313, Mage = 19.37, 70% females), primed moral identity (study 1b, n = 392, Mage = 19.43, 72% females), trait empathy (study 2a, n = 310, Mage = 19.34, 67% females), and primed empathy (study 2b, n = 366, Mage = 19.39, 55% females). Measures of moral identity and empathy, and a priming technique with moral identity and empathy words as stimuli were used research tools. The results demonstrated that when AIDS patients were not responsible for their plight (blameless), moral identity and empathy (regardless of trait or activated) showed positive effects on donation. When AIDS patients were responsible for their plight (blameful), however, all positive effects disappeared. Trait moral identity even showed a negative effect on donation. These results indicated that the prosocial effects of moral identity and empathy are conditioned by characteristics of the beneficiaries

Developmental psychology · Donation · Empathy · Identity (music) · Priming (agriculture) · Prosocial behavior · Trait · Ethics in Business and Education · Experimental Behavioral Economics Studies · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology