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How millennials’ life concerns shape social media behaviour

Datos Bibliográficos

ID21451972
AutoresAbhishek Dwivedi (0000-0003-2759-7057, Charles Sturt University, autor de correspondencia), Clifford Lewis (0000-0003-1151-6689, Charles Sturt University)
Año2021
Volumen40
Número14
Páginas1467-1484
Fecha de publicación2021-10-26
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaBehaviour and Information Technology (JOURNAL)
Identificadores de la revistaISSN: 0144-929X • E-ISSN: 1362-3001
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0144929x.2020.1760938
OpenAlexW3021045679
IdiomaEN
Citas recibidas9
Referencias citadas91

Two characteristics of millennial behaviour motivate the present study – an increasing concern for various life issues, and an increasing level of social media usage. In the present study, we focused on millennials’ societal concerns, financial concerns and social exclusion concerns and examined how these concerns influence social media behaviour. Adopting the compensatory consumer behaviour framework, we proposed that millennials’ social media behaviour can be understood as a form of compensatory consumption, that is, a coping mechanism for dealing with major life concerns. Data collected from a commercial survey of Australian millennials supported most of our hypotheses. We observed that social exclusion concerns directly influenced social media behaviour, whereas societal and financial concerns influence social media behaviour indirectly through influencing social exclusion concerns. Our proposed model explained more than half of the variance in social exclusion concerns, and more than one-third of the variance in social media behaviour

Business · Consumption (sociology) · Political science · Social exclusion · Social media · Social science · Sociology · Variance (accounting) · Death Anxiety and Social Exclusion · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology

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Obras citantes distintas9
Citas por año1,8
Intervalo de citas2021 - 2026 (6)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 8
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