The Role of Social Media in the Communication for Development of Development Actors in South Africa
Datos Bibliográficos
| ID | 21488781 |
|---|---|
| Autores | Natasha Katunga (0000-0002-6704-787X, University of the Western Cape, autor de correspondencia), James Njenga (0000-0003-3293-3676, University of the Western Cape), Leo Van Audenhove (0000-0002-1093-9041, Vrije Universiteit Brussel, Belgium University of the Western Cape, South Africa) |
| Año | 2023 |
| Volumen | 49 |
| Número | 3-4 |
| Páginas | 104-125 |
| Fecha de publicación | 2023-10-02 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Communicatio (JOURNAL) |
| Identificadores de la revista | ISSN: 0250-0167 • E-ISSN: 1753-5379 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02500167.2023.2293705 |
| OpenAlex | W4391455979 |
| Idioma | EN |
| Referencias citadas | 43 |
Social media and instant messaging applications have entirely revolutionised the communication landscape. They have created new avenues and opportunities for development actors to reach and engage with citizens. This is significant in the South African context where digital inclusion intermediaries often fail to create adequate awareness of interventions and promote the value of information and communication technologies among targeted community members. This article reports on a qualitative study that sought to determine the role that social media can play in the communication for the development of digital inclusion intermediaries operating in previously disadvantaged communities of South Africa. The study found that social media can play four distinct roles related to creating awareness, gathering information, supporting training, and facilitating multidirectional engagement. However, the effectiveness of these media requires them to be used as part of an existing well-crafted and informed communication strategy to accomplish clear set goals
Development communication · Development economics · Economic growth · Economics · Political science · Public relations · Social media · Sociology · ICT in Developing Communities · Knowledge Management and Sharing · Social Media and Politics
Communication for Development in the Third World
The Digital Disconnect
The Next Billion Users
The Passing of Traditional Society
Development as Freedom
The Rise of the Network Society
Using online social networking for teaching and learning
Communication and Development
New challenges for communication for sustainable development and social change
Digital Literacy Key Performance Indicators for Sustainable Development
Communication for development and social change
The first-level digital divide shifts from inequalities in physical access to inequalities in material access
Disciplines in the Field of Communication for Development and Social Change
Online Influence? Social Media Use, Opinion Leadership, and Political Persuasion
Mass Media and National Development. The Role of Information in the Developing Countries
The role and place of Communication for Sustainable Social Change (CSSC)
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |