Demands, displays, and dreams of "Black joy" during times of crisis

Datos Bibliográficos

ID2149605
AutoresF Sobande (0000-0002-4788-4099, Cardiff University, autor de correspondencia), Emma-Lee Amponsah (0000-0001-9539-5209, University of Amsterdam)
Año2025
Volumen48
Número2
Páginas400-421
Fecha de publicación2025-01-25
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaEthnic and Racial Studies (JOURNAL)
Identificadores de la revistaISSN: 0141-9870 • E-ISSN: 1466-4356
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01419870.2024.2362461
OpenAlexW4400006828
IdiomaEN
Citas recibidas4
Referencias citadas37

Based on collaborative research and reflections on media depictions, marketplace experiences, and Black life in Belgium and Britain, this article embraces Black joy, while critiquing societal demands and (re)presentations of it. Informed by scholarship on racialised emotions, Black interiority, and Black emotional epistemologies, we analyse how the idea of "Black joy" has been (re)presented in media in ways connected to racialised, classed, and national discourses of "we-ness" during the coronavirus (Covid-19) crisis. By analysing public (re)presentations of Black people, we critically consider how "Black joy" becomes "Black JoyTM" - a defanged expression, enabling brand advertising by tapping into the racial and capitalist politics of marketable and mediated Black emotions and intimacy. We ask, "when, how, and why are the everyday emotions and experiences of Black people (re)presented by contemporary marketplace institutions as joyful?". Consequently, we theorise the relationship between Black joy, crises, and forms of Belgian and British advertising and media

Aesthetics · Art · Political science · Sociology · Critical Race Theory in Education · Race, History, and American Society · Youth Education and Societal Dynamics