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Understanding changing patterns in travel behaviour to support domestic tourism recovery and resilience

Datos Bibliográficos

ID21540942
AutoresUrmilla Bob (0000-0002-4256-2488, University of KwaZulu-Natal, autor de correspondencia), Dinolen GOUNDEN (University of KwaZulu-Natal)
Año2024
Volumen41
Número4
Páginas669-685
Fecha de publicación2024-07-03
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaDevelopment Southern Africa (JOURNAL)
Identificadores de la revistaISSN: 0376-835X • E-ISSN: 1470-3637
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0376835x.2024.2376195
OpenAlexW4400870504
IdiomaEN
Citas recibidas1
Referencias citadas28

The COVID-19 pandemic has severely impacted the tourism sector, disrupting travel and centralising a shift towards domestic tourism. This study examines the changing preferences and demands of travellers to promote the recovery and sustainability of domestic tourism. The research conducted 1 034 online surveys with the general public to analyse their travel behaviours and preferences concerning domestic tourism activities willing to participate in. The findings indicate that despite limited disposable income, a significant portion of the South African population possesses discretionary income and is interested in participating in tourism activities. Travel preferences are influenced by various socio-economic and demographic factors. Changing patterns in destination choices and activities are also noted, which influence travel behaviour and related tourism consumption/ demand for products and experiences, marketing and impacts. Respondents are knowledgeable of and attracted to many domestic tourism products in South Africa, with social and nature-based tourism being prominent. Monitoring domestic tourism trends can inform marketing strategies and product development. Additionally, awareness and communication strategies should be improved, and incentives should be provided to encourage local travel

Business · Domestic tourism · Economic geography · Economics · Geography · Tourism · Tourism geography · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Tourism, Volunteerism, and Development

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Obras citantes distintas1
Citas por año1
Intervalo de citas2026 - 2026 (1)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 1
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