Re-imagining the city

Branding migration-related diversity

Datos Bibliográficos

ID21601637
AutoresWarda Belabas (0000-0001-5545-1798, Erasmus University Rotterdam, autor de correspondencia), Jasper Eshuis (0000-0002-6000-0809, Erasmus University Rotterdam), Peter Scholten (0000-0001-5745-9531, Erasmus University Rotterdam)
Año2020
Volumen28
Número7
Páginas1315-1332
Fecha de publicación2020-07-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaEuropean Planning Studies (JOURNAL)
Identificadores de la revistaISSN: 0965-4313 • E-ISSN: 1469-5944
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09654313.2019.1701290
OpenAlexW3002693286
IdiomaEN
Citas recibidas29
Referencias citadas30

How do superdiverse cities re-imagine themselves in response to migration-related diversity? Based on a double case study on the branding strategies of two superdiverse Dutch cities, Amsterdam and Rotterdam, this paper shows that although diversity is part of the brand identity in both cities, it is not used prominently in urban planning or brand communications. Migration-related diversity is re-defined strategically (as ‘cosmopolitan’ and ‘international’) for two reasons: (1) to turn it into an asset that enhances the brand, and (2) to align the brand with existing policies and political discourses on migration and accommodate political pressures. City marketers have depoliticized place branding. Marketing logic pushed migration-related diversity to the background, because according to the city marketers diversity does not help a city to stand out. There is limited interaction between spatial planners and city marketers, and marketers use spatial planning selectively in place branding

Advertising · Brand identity · Brand management · Business · City marketing · Corporate branding · Economic geography · Geography · Place Branding · Political science · Politics · Diverse Aspects of Tourism Research · Migration, Refugees, and Integration · Urban Planning and Governance · Marketing