“I Think There Should Be Photos”

Female Indoor Tanners’ Perceptions of Health Warning Labels for Tanning Beds

Datos Bibliográficos

ID21616970
AutoresSydney Gosselin (0000-0001-9360-3190, University of Guelph), Jennifer E McWhirter (0000-0003-3924-4873, University of Guelph, autor de correspondencia), Seema Mutti-Packer (Provincial Population and Public Health, Alberta Health Services), Scott A Mcewen (University of Guelph), Andrew Papadopoulos (0000-0002-2339-1951, University of Guelph), Cheryl F Rosen (0000-0002-5807-0445, Division of Dermatology, Toronto Western Hospital, University Health Network, University of Toronto), Jennifer Beecker (0000-0003-0872-3388, University of Ottawa)
Año2022
Volumen37
Número11
Páginas1378-1388
Fecha de publicación2022-09-19
Open AccessNo
TipoARTICLE
RevistaHealth Communication (JOURNAL)
Identificadores de la revistaISSN: 1041-0236 • E-ISSN: 1532-7027
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2021.1890876
PMID33650448
OpenAlexW3135527842
IdiomaEN
Citas recibidas1
Referencias citadas32

This study explores female indoor tanners' perceptions of the current, text-only Canadian health warning label (HWL) for tanning equipment, as well as pictorial, evidence-based alternative HWLs. We created 10 test HWLs that depicted skin health effects, eye damage, premature aging, and death. Young women who had tanned indoors in the past year discussed these and the current federal HWL in focus groups. Although the current Canadian HWL was seen as informative, several participants did not recognize it, and many said that they would not read it due to the small text, wordiness, and lack of an image. Graphic images, particularly those depicting permanent conditions affecting the face, eyes, or appearance, were seen as effective. Common criticisms of the images were lack of believability, relatability, and comprehensibility. Although concise text was important for encouraging reading, many participants expressed a desire for more information in the test HWLs. Premature aging was of great concern to many participants, but the images selected for these HWLs were not perceived as effective. Although the text was seen as effective in the death HWLs, most participants dismissed the images. This research has implications for IT HWLs in Canada and globally. These results suggest that graphic images may be impactful in IT HWLs. Images must be supplemented with informative text that increases believability, relatability, and comprehensibility. These modifications would create HWLs that are engaging, informative, and that form part of a wider effort to spread awareness about the harmful effects of IT

Health communication · Perception · Applied Psychology · Communication · Consumer Attitudes and Food Labeling · Psychology · Safety Warnings and Signage · Social Psychology

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