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Sustainability Communication in Hotels

The Role of Cognitive Linguistics

Datos Bibliográficos

ID21652871
AutoresShaniel Bernard (0000-0003-0849-1169, Howard Feiertag Department of Hospitality & Tourism Management, Virginia Tech University, Blacksburg, VA, USA, autor de correspondencia), Imran Rahman (0000-0003-2948-5147, Auburn University), Alecia C Douglas (Auburn University), Alecia Douglas (Auburn University)
Año2024
Volumen48
Número4
Páginas741-756
Fecha de publicación2024-05-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Hospitality & Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1096-3480 • E-ISSN: 1557-7554
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/10963480231158757
OpenAlexW4323319379
IdiomaEN
Citas recibidas13
Referencias citadas80

Efficiently communicating sustainability initiatives is critical to generating positive attitudes and pro-environmental behavior in hotel consumers. However, research on the combined effect of various message factors to improve environmental message persuasiveness is scant. To fill this gap, two studies were conducted with a sample of onsite and online hotel guests to offer new insights into the combined effect of language design elements that identify connectives and prepositional phrases with message content as essential grounding components of persuasion. Our results demonstrate the effectiveness of restriction-based language design on booking intention through nuanced mechanisms involving perceived environmental performance, perceived greenwashing, and environmental concern. This study contributes to the growing literature on sustainability marketing by examining the design and integration of linguistic tools that hospitality managers can use in their sustainability communication campaigns. Additional practical and theoretical implications are provided

Advertising · Business · Cognition · Cognitive linguistics · Greenwashing · Hospitality · Hospitality industry · Persuasion · Persuasive communication · Political science · Public relations · Sustainability · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing

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Obras citantes distintas13
Citas por año6,5
Intervalo de citas2024 - 2026 (3)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 13
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