Continuous impact of the Beijing Winter Olympic Games on residents’ cognition of ice-snow tourism
An moderated mediation model
Datos Bibliográficos
| ID | 21699019 |
|---|---|
| Autores | Zhang You-yin (0009-0008-5168-5501, Beijing Sport University), Youyin Zhang (Beijing Sport University), Chenghao Ye (0009-0005-3273-8119, Beijing Sport University), Shuying Zhang (0000-0001-9412-8459, Chinese Academy of Sciences, autor de correspondencia) |
| Año | 2026 |
| Volumen | 29 |
| Número | 3 |
| Páginas | 510-527 |
| Fecha de publicación | 2026-02-01 |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Current Issues in Tourism (JOURNAL) |
| Identificadores de la revista | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2024.2428760 |
| OpenAlex | W4404492633 |
| Idioma | EN |
| Citas recibidas | 2 |
| Referencias citadas | 39 |
The Beijing Winter Olympic Games (BWOG) have catalysed the growth of ice-snow tourism (IST) in China, but the specific impact path remains uncertain. This study employs the Stimulus-Organism-Response (SOR) Model as a framework to scrutinise the continuous impact of the BWOG on Chinese residents’ cognition of IST. Using 708 questionnaires from Chinese residents, a relationship model is proposed through Structural Equation Modelling (SEM) and is corroborated by grounded theory, through the analysis of Weibo comments on IST during the first anniversary of the BWOG. The findings indicate a positive correlation between event intensity of the Winter Olympics and travel intention for IST. Furthermore, the perceived utility of IST plays a pivotal mediating role between event intensity and travel intention. Interestingly, event involvement exhibits a negative moderating role, signifying that individuals with low involvement perceive the utility of IST more profoundly. This study, based on these insights, constructs a mechanism to elucidate the impact of mega-sport event tourism effects
Advertising · Beijing · Business · China · Cognition · Geography · Mediation · Meteorology · Moderated mediation · Political science · Snow · Tourism · Adventure Sports and Sensation Seeking · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Sport and Mega-Event Impacts
Event System Theory
Taking “Fun and Games” Seriously
Extending the TAM for a World-Wide-Web context
User Acceptance of Computer Technology
The perceived impact of hosting mega-sports events in a developing region
Family life cycle and preferences for a mega-sporting event package
The economic impacts of the 2018 Winter Olympics
The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology
Attitude-behavior relations
Destination risk perceptions among U.S. residents for London as the host city of the 2012 Summer Olympic Games
Evaluating the perceived social impacts of hosting large-scale sport tourism events
The influence of high-speed rail on ice–snow tourism in northeastern China
Staging a comeback? The influencing mechanism of tourist crowding perception on adaptive behavior
An empirical examination of the acceptance behaviour of hotel front office systems
A structural model of liminal experience in tourism
Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites
Fandom and risk perceptions of Olympic tourists
The moderator–mediator variable distinction in social psychological research
Principles and Practice of Structural Equation Modeling
Cognitive predictors of adherence to malaria prophylaxis regimens on return from a malarious region
| Citas por año | 2 |
|---|---|
| Intervalo de citas | 2025 - 2026 (2) |
| Altamente citado | No |