Travel live-streaming empowerment amid crises

A processual and psychological view

Datos Bibliográficos

ID21699139
AutoresZhiming Deng (0000-0002-3293-0734, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China), Yawei Jiang (0000-0003-3125-3732, Department of Tourism, Sport and Hotel Management, Griffith Business School, Griffith University Nathan Campus, Brisbane, Australia, autor de correspondencia), Jie Wang (0000-0003-3564-6808, The University of Queensland)
Año2024
Volumen27
Número3
Páginas341-349
Fecha de publicación2024-02-01
Open AccessSí
TipoARTICLE
RevistaCurrent Issues in Tourism (JOURNAL)
Identificadores de la revistaISSN: 1368-3500 • E-ISSN: 1747-7603
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2023.2214355
OpenAlexW4378650766
IdiomaEN
Citas recibidas2
Referencias citadas17

The recent pandemic has restricted global mobility, thus necessitating new technology to be used to enable new forms of travel, e.g. travel live-streaming (TLS). While the prosperity of TLS has fuelled tourism industry economically, little is known about how it can psychologically empower its participants during crises. This research thus, from a processual view, explores the psychological empowerment stages enabled by TLS. By using a netnography approach, audio data derived from 28 travel live streams were collected over two years (2020–2022). Based on the empowerment theory, the findings propose a psychological empowerment process framework and reveal three processive stages of intrapersonal (initialization), interpersonal (participation, influence and control) and relational (interdependence) to develop such empowerment among TLS stakeholders. This study thus contributes to the psychological empowerment theory by identifying its progressive construct and emphasizing the unique role of relational stage, enabled by TLS. It also provides novel insights for TLS stakeholders to seek coping strategies in a powerless situation

Business · Economic growth · Economics · Empowerment · Interpersonal communication · Intrapersonal communication · Netnography · Political science · Prosperity · Public relations · Social media · Sociology · Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Sport and Mega-Event Impacts