Multidimensional scale for green internal marketing in Italian higher education

Datos Bibliográficos

ID21721082
AutoresUmar Farooq Sahibzada (0000-0001-5271-4062, University for the Creative Arts − Epsom Campus Business School for the Creative Industries, , Epsom, and Asia-Australia Business College, Liaoning University, Liaoning, China), Michele Meoli (0000-0002-9438-0782, Cisalpino Institute for Comparative Studies in Europe, Universita degli Studi di Bergamo Department of Management, Information and Production Engineering CCSE, , Bergamo, autor de correspondencia), Nadia Aslam (0000-0001-7742-7422, Dongbei University of Finance and Economics School of Tourism and Hotel Management, , Dalian)
Año2025
Volumen26
Número9
Páginas72-89
Fecha de publicación2025-12-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInternational Journal of Sustainability in Higher Education (JOURNAL)
Identificadores de la revistaISSN: 1467-6370 • E-ISSN: 1758-6739
EditorialEmerald (PUBLISHER)
DOI10.1108/ijshe-06-2024-0435
OpenAlexW4408097869
IdiomaEN
Citas recibidas1
Referencias citadas55

Purpose This study aims to develop a measurement instrument for green internal marketing (GIM) in a knowledge-intensive industry (Higher Education). Design/methodology/approach This study consists of four phases, using a mixed-methods design. Study 1 used a systematic literature review, interviews and focus group discussions (n = 30) to identify five categories and 29 initial items. Study 2 used exploratory factor analysis for scale purification and refinement. The study confirmed a 20-item and five-dimensional scale. The final data collection (n = 576) was conducted for Study 3 using the quantitative approach and establishing the scale’s predictive validity. Study 4 checked the impact of GIM on knowledge worker performance using Smart-PLS 4. Findings This study found that GIM has five dimensions, which work as a catalyst in the knowledge-intensive sector. The study also found a significant impact of GIM on knowledge worker performance. Originality/value The study’s innovative approach involves the development of a multidimensional scale and an examination of its effect on the identification of variables by GIM, specifically on the academic performance of knowledge workers in higher education. The study provides valuable recommendations for professionals and academics on achieving knowledge worker performance within higher education institutions effectively

Body of knowledge · Creativity · Data collection · Exploratory factor analysis · Exploratory research · Higher education · Knowledge management · Originality · Political science · Predictive validity · Psychometrics · Sociology · Computer Science · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Psychology · Social Psychology · Sustainable Supply Chain Management