The figural space of the business simulacrum

Examining an Educative Change Management Simulation

Datos Bibliográficos

ID2181815
AutoresEsben Langager Olsen (0000-0001-9521-1107, Copenhagen Business School, autor de correspondencia), Johan Simonsen Abildgaard (0000-0001-9293-2910, National Research Centre for the Working Environment)
Año2022
Volumen15
Número5
Páginas634-651
Fecha de publicación2022-09-03
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Cultural Economy (JOURNAL)
Identificadores de la revistaISSN: 1753-0350 • E-ISSN: 1753-0369
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17530350.2022.2085141
OpenAlexW4293216544
IdiomaEN
Citas recibidas3
Referencias citadas30

In this paper, we present an examination of a game-based business simulation. We approach the simulation as a provocative technique and analyse it as a business simulacrum. Business simulacra are referential artifacts that partake in the coordination of business and economy. In the study, we shed light on how business simulacra affect actors’ subjectivity. We suggest that Lyotard’s writing provides hitherto underappreciated inspiration for addressing this issue. Lyotard offers a theorization and a vocabulary which centers the simulacrum’s performativity in the space between the perceived and the perceiver. The analysis shows how the simulation designers have assembled the game by sourcing established business simulacra and translating them into easy-to-discern figures of business reality. The designers couple this translated business simulacrum with ludic elements and reflexivity techniques, aimed at making the learning subjects realize and articulate change management problems. With the sensitives provided by Lyotard, the paper discusses simulacra’s potentials to provoke business reality in events that entangle business subjects’ subconscious with figures of business reality sourced from popular business discourse. The paper concludes by discussing the implications of the analysis for current debates on artificiality in business education, and business simulacra’s performativity more generally

Aesthetics · Art · Business · Simulacrum · Sociology · Computer Science · Management and Organizational Studies · Media Influence and Health · Public Relations and Crisis Communication