The Effects of Frequency Knowledge on Consumer Decision Making
Datos Bibliográficos
| ID | 2192244 |
|---|---|
| Autores | Joseph W Alba (College of Business Administration), Howard Marmorstein |
| Año | 1987 |
| Volumen | 14 |
| Número | 1 |
| Páginas | 14 |
| Fecha de publicación | 1987-06-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209089 |
| OpenAlex | W2070277512 |
| Idioma | EN |
| Citas recibidas | 38 |
| Referencias citadas | 10 |
The proposition is advanced that knowledge about the mere number of positive and negative attributes possessed by a brand is an important component of a consumer's knowledge structure. A series of experiments is presented that illustrates the unique character of frequency knowledge and its potential role in decision making. In general, it is shown that frequency knowledge can influence judgment and choice, particularly when other types of information have been poorly encoded, poorly remembered, or poorly understood
Business · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Marketing · Psychology
Mécanismes psychologiques de la persuasion
Psychological Processes Underlying Persuasion
A reply to Stiff and Boster
Source and message factors in persuasion
Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Choices from Sets Including Remembered Brands
Dimensions of Consumer Expertise
An Integrative Framework for Understanding Two-Sided Persuasion
Low-Involvement Learning
Elaborating on Elaboration
Positive mood and persuasion
Fundamental Processes Leading to Attitude Change
Adaptive Thinking
The Russian "Firehose of Falsehood" Propaganda Model
Reasoning the fast and frugal way
Information Processing from Advertisements
Brand Attachment and Brand Attitude Strength
Fish consumption and its motives in households with versus without self-reported medical history of CVD
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
Professional reviews as service
Can People Identify “Deceptive” or “Misleading” Items that Tend to Produce Mostly Wrong Answers
Decision Making in Environments with Non‐Independent Dimensions
Confidence in Personal Preferences
Consumer knowledge and use of information about fish and aquaculture
Selektion neu betrachtet
Jimmy Cap Before You Tap”
The effect of personality traits and knowledge on the quality of decisions in supply chains
Why do online tourists need sellers' ratings? Exploration of the factors affecting regretful tourist e-satisfaction
Prior knowledge, credibility and information search
Attachment-triggered attributes and destination revisit
Misperception of Multiple Risks in Medical Decision-Making
Decision-Making Processes in Social Contexts
Seeing Stars
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions
What to Say When
Reserves, Regret, and Rejoicing in Open English Auctions
The Proposition-Probability Model of Argument Structure and Message Acceptance
Process descriptions of decision making
Logic and Conversation
The effects of involvement on responses to argument quantity and quality
Communication modality as a determinant of message persuasiveness and message comprehensibility
Comprehensibility of persuasive arguments as a determinant of opinion change
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
Information Accessibility as a Moderator of Consumer Choice
Central and Peripheral Routes to Advertising Effectiveness
Memory and Attentional Factors in Consumer Choice
Examining the Vividness Controversy
| Obras citantes distintas | 38 |
|---|---|
| Citas por año | 0,97 |
| Intervalo de citas | 1987 - 2023 (37) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 25 |