Online Media to Address Violence against Women during Covid-19 Pandemic

Datos Bibliográficos

ID21987953
AutoresKristina Andryani (Universitas Mercu Buana Yogyakarta), Felicciana Yayi Amanova (Universitas Mercu Buana Yogyakarta), Rosalia Prismarini Nurdiarti (Universitas Mercu Buana Yogyakarta)
Año2022
Volumen7
Número1
Páginas84
Fecha de publicación2022-01-25
Open AccessSí
TipoARTICLE
RevistaJurnal ASPIKOM (JOURNAL)
Identificadores de la revistaISSN: 2087-0442 • E-ISSN: 2548-8309
EditorialJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v7i1.1051
OpenAlexW4210503226
IdiomaEN
Referencias citadas6

This research aims to identify obstacles and analyze the strategic solution taken by the Public Relations of Rifka Annisa’s Women Crisis Center in utilizing online media platforms to address violence against women during the Covid-19 Pandemic in Yogyakarta. This research uses the qualitative case study method through observation and in-depth interviews at the Public Relations division of Rifka Annisa. Crisis Management and New Media concepts are used to analyze strategies in addressing the problem. The research results reveal that the outbreak of the Covid-19 pandemic has triggered the rise of violence against women. Social restriction during the pandemic is an obstacle for Rifka Annisa in reaching the violence victims and the wider community. Rifka Annisa shifts their usual face-to-face counseling programs for violence victims to online counseling programs. Similarly, they use online media platforms to advocate for public awareness, where they selectively select the online media type that suits the character of the target audience

Criminology · Obstacle · Pandemic · Political science · Public relations · Qualitative research · Social media · Social science · Sociology · COVID-19 Prevention and Impact · Gender and Women's Rights · Islamic Finance and Communication · Law · Medicine · Psychology

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