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Does Destination Personality Influence Tourists’ Emotion and Intention? A Study Based on UGC and Spatial Sentiment Analysis

Datos Bibliográficos

ID22006802
AutoresShaobin Weng (Xihua University), Tan Poh Ling (0000-0001-8243-9444, Sunway University, Petaling Jaya, Malaysia), Poh Ling Tan (Sunway University), Guiye Lin (0000-0002-2926-3328, University of Padua), Lu Xu (0009-0003-0179-9977, Xihua University), Katherine Sang (0000-0002-3204-1355, Xiamen University Malaysia, autor de correspondencia)
Año2025
Volumen15
Número4
Fecha de publicación2025-10-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaSAGE Open (JOURNAL)
Identificadores de la revistaISSN: 2158-2440 • E-ISSN: 2158-2440
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251408181
OpenAlexW7117550673
IdiomaEN
Referencias citadas85

Against the background of tourism recovery following the COVID-19 pandemic, this study explores how destination personality shapes tourists’ emotions and their behavioral intentions at heritage sites. A framework is constructed to evaluate these three variables based on the Cognitive-Affective-Conative (CAC) theory. The methodology combines user-generated content (UGC), sentiment analysis, geographic information systems (GIS), and structural equation modeling (SEM). Online reviews serve as the data source for assessing both perceived destination personality and tourists’ emotional experiences. The statistical findings demonstrate that the personality of a place significantly impacts the emotions experienced by tourists. Among personality dimensions, prominence and responsibility most strongly affect tourists’ behavioral intentions. The research provides valuable insights for tourism managers and policymakers with guidance for fostering sustainable and responsible tourism development

Big Five personality traits · Destinations · Personality · Sentiment analysis · Structural equation modeling · Tourism · Advanced Technologies in Various Fields · Digital Marketing and Social Media · Diverse Aspects of Tourism Research

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