Museum diplomacy as a global franchise

The case of the West Bund Museum x Centre Pompidou project

Datos Bibliográficos

ID22017481
AutoresSifan Liu (0000-0002-7147-1315, Science Museum, autor de correspondencia)
Año2025
Volumen21
Fecha de publicación2025-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMidas (JOURNAL)
Identificadores de la revistaISSN: 2182-9543 • E-ISSN: 2182-9543
EditorialOpenEdition (PUBLISHER)
DOI10.4000/155hb
OpenAlexW4416262159
IdiomaEN
Referencias citadas16

The emergence of museum franchising in recent decades has played a pivotal role in the evolution of museums, shaped by the forces of globalisation, cultural consumption, and cultural diplomacy. In contemporary China, this model has been adopted within the context of urban regeneration, driven by entrepreneurial local governments that invite investments from non-state sectors to develop cultural infrastructure and enhance the cities’ modern image. Globalised museum brands, in a local discourse, serve as symbols of internationalism and cultural diversity. At the same time, franchising fosters exchanges of ideas, art, and cultural practices, enabling museums to engage new audiences, access additional revenue sources, and bolster their global presence. This article analyses the development, characteristics, and cultural identity surrounding the West Bund Museum and Centre Pompidou collaboration in Shanghai. The project exemplifies the challenges and opportunities faced by globalised museum brands as they navigate localized processes across museological, political, economic, and social dimensions. It reveals a hybrid institutional model of museum franchising that operates beyond the Western context, highlighting the need for an interdisciplinary and multidimensional approach to understanding derivative models that address shared concerns across various sectors

Cultural capital · Cultural heritage · Cultural identity · Diplomacy · Human geography · Revenue · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · Franchising Strategies and Performance