From Salt to Stroke—Evaluation of a Media Campaign for Sodium Reduction in Philadelphia

Datos Bibliográficos

ID22081037
AutoresAnn C Klassen (0000-0001-6981-5708, Drexel University, autor de correspondencia), Suruchi Sood (0000-0003-0958-3348, Drexel University), Amber Summers (0000-0002-5584-0109, Johns Hopkins University), Udara Perera (0000-0001-8062-7038, Drexel University), Michelle Shuster (Drexel University), Jessica P Lopez (0000-0002-0054-0440, Drexel University), Andrea McCord (Drexel University), Jared Stokes (Drexel University), Joann White (Drexel University), Amanda Wagner (Philadelphia Department of Public Health)
Año2021
Volumen8
Páginas619261-619261
Fecha de publicación2021-01-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaFrontiers in Public Health (JOURNAL)
Identificadores de la revistaISSN: 2296-2565 • E-ISSN: 2296-2565
EditorialFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2020.619261
PMID33520923
OpenAlexW3118845101
IdiomaEN
Citas recibidas1
Referencias citadas15

Excess dietary sodium contributes to the burden of chronic disease, including cardiovascular disease and stroke. Media-based health education campaigns are one strategy to raise awareness among populations at greater risk for stroke, including African Americans. During 2014–2015, the Philadelphia Department of Public Health conducted a health education campaign using radio, print news, and transit ads, to promote awareness of the link between dietary sodium, hypertension and stroke, and encourage reduced consumption of high sodium foods. Using a repeated cross-sectional design, street intercept surveys were conducted with ~400 Philadelphia residents representing the campaign's priority audience (African Americans ages 35–55) before and 6–13 weeks after the campaign, to evaluate both process (campaign exposure) and impact (recall of key health messages). Thirty percent of post-campaign respondents reported familiarity with one of the most engaging radio spots, and 17% provided accurate unaided recall of its key content, with greater recall among older respondents and frequent radio listeners. Forty-one percent of post-campaign respondents named stroke as a consequence of excess salt consumption, compared to only 17% of pre-campaign respondents, with greater awareness of the salt-stroke connection among those accurately recalling the radio spot from the campaign. Results suggest that priority populations for sodium reduction can be effectively reached through radio and transit campaigns. From a pragmatic perspective, street intercept surveys may offer one low resource strategy for evaluating public health education campaigns conducted by local health departments, especially among urban populations

Advertising · Business · Environmental health · Health communication · Health education · Public health · Recall · Consumer Attitudes and Food Labeling · Medicine · Nursing · Nutritional Studies and Diet · Psychology · Sodium Intake and Health · Gerontology