A Future Forecasting for FMCG Firm Performance in Covid-19

An Investigation of Consumer and Business Survival

Datos Bibliográficos

ID22089618
AutoresYunpeng Sun (0000-0002-2811-8946, Tianjin University of Commerce, autor de correspondencia), Ying Li (0000-0003-0678-9535, Tianjin University of Commerce), Yujing Wang (0000-0001-8119-5142, Tianjin University of Commerce), Dayang Jiang (Tianjin University of Commerce), Xiaojun Liu (0000-0003-4672-8569, Tianjin University of Commerce)
Año2021
Volumen9
Páginas723084-723084
Fecha de publicación2021-09-17
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaFrontiers in Public Health (JOURNAL)
Identificadores de la revistaISSN: 2296-2565 • E-ISSN: 2296-2565
EditorialFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fpubh.2021.723084
PMID34604162
OpenAlexW3199900972
IdiomaEN
Referencias citadas41

The Covid-19 outbreak has spread over the world, limiting population and trade, causing job losses, and forcing businesses to close. The study's goal is to look at Covid-19's pandemic and consumer survival as a mediator for the future of running a business when FMCG companies are doing well. The researchers employed a basic random sampling strategy to do a layered transverse evaluation of samples. EFA, CFA, and SEM are used to choose data collection techniques for participants at Covid-19. According to the data, Malaysia has resulted in job losses, business growth, and customer satisfaction retention, as well as an increase in unemployment, company closures, and a drop in overall GDP. The impact of the Covid-19 epidemic on survival, production, and GDP has been demonstrated. Incorporating technology into all aspects of a company's working practices reveals the necessity and capacity of the organization to adapt to new scenarios

Business · Economic growth · Economics · Limiting · Pandemic · Population · Unemployment · Consumer Retail Behavior Studies · COVID-19 Pandemic Impacts · Engineering · Medicine · Supply Chain Resilience and Risk Management · Marketing